Twitter is the easiest, quickest way to find out what is happening in the world and around the corner from you, right now. Even more importantly, to the business person, it’s an excellent, instant way to communicate with your clientele.

Best of all, Twitter gives you access to instant news to what’s of interest to you – be it current events, the latest trend, your favourite celebrity or news from your industry.

Twitter is a free social networking and microblogging service that enables you to send and read messages known as Tweets. Tweets are short, 140-character long update messages that display on your Twitter profile page and on the pages of your followers or subscribers.

Your Twitter profile enables you to upload a profile picture, or company logo, and include a short, informative biography and your website URL.

Tweeting, as it’s called, is almost like being able to simultaneously send multiple text messages to your clients, audience and interested or interesting people. And best of all, it’s right on your computer, for free!

Are you running a promotion or want to let people know about your latest specials?

Tweet it!

Twitter has exploded across the globe and in an incredibly short time, changed the face of news and message delivery. Now, you can instantly find out what’s happened in the world, the moment it happens, from someone who is right there when it happens!  So, the best way to keep up with your friends, trends, news and just about everything, is now via Twitter.

Twitter lets you keep an eagle eye on your competition and keeps you truly up to date with the world beyond your business.

Twitter fills a crucial marketing role for organizations and businesses. Twitter enables companies to truly interact, in an instant way, with their target market and clients.

South African companies have taken to Twitter in a very real way. Protea Hotels (http://twitter.com/ProteaHotels) uses their Twitter stream to promote their accommodation specials; pass on compliments they’ve received on their service and interact with their clientele.

Kalahari.net (http://twitter.com/kalaharinet) uses their Twitter stream to keep their followers and clients up to date with specials and even keeps their audience up to date when problems occur in relation to service delivery.

If this still doesn’t make sense, here’s a video to help you understand:

And, at The Forge, we keep our followers up to date on our new project releases, new websites and latest developments via our Twitter stream. Follow us here http://twitter.com/theforgeweb