SEO is the acronym for Search Engine Optimisation and by definition this means the process of improving the volume and quality of traffic to a web site from search engines.
Definitions aside, what this ultimately means is that good SEO will help you increase the visitors to your website from search engines such as Google, Yahoo and MSN, amongst others. Not only does it involve increasing your visitors, but it involves improving the quality of the visitors.
Let’s look at an example: if you have a website where you showcase your bed and breakfast, it would not be effective to have people who are interested in large hotels (and all the facilities and services they off) visiting your website, but rather people who are actually looking for bed and breakfasts. Moving one step further, if your bed and breakfast is located in Cape Town, you would want people who are looking for bed and breakfasts in Cape Town visiting your website and not people interested in bed and breakfasts in Durban, for example. By attracting quality traffic, you increase your chances of doing successful business through your website.
The process whereby someone searches for “Cape Town bed and breakfast” on a search engine, arrives at your website and makes a booking is known as a conversion, and it’s all about conversion at the end of the day and this is where SEO will play a major role.
Q: How do I get SEO for my website?
Good question. The answer is quite simple, SEO is an art, a practise which takes years to understand and master. Hiring an experienced SEO consultant with a good track record is extremely important, as an SEO will know where to start and where to finish. The first step on the SEO journey is to have a site audit performed to unveil everything required to launch a successful SEO campaign for your particular website.
If you understand the enormous value that effective SEO can offer your business, please don’t hesitate to contact us and let us improve the volume and quality of traffic to your website.
